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It all looks as if it was created on the same day and in the same light. There’s no flip-flopping between dark and moody images and light and bright content. The most cohesive Instagram aesthetics will have their editing style down pat. If you’ve ever seen an Instagram page that seems to have all the right components but somehow just doesn’t work, you’ve noticed the power of editing. As you create content moving forward, stick to your chosen palette. If you notice a theme, choose your colors from these selections.
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If you don’t know where to start, the free online tool My Insta Palette shows you the most-used colors on your feed. Make sure at least one of your established colors are present in your post to ensure your Instagram aesthetic is consistent. Reference this group of colors anytime you create content, whether that’s in the form of a photo, video, or text-based post. Find six or less colors that you can commit to using throughout your content. If your brand doesn’t already have a color guide, it’s time to get one. Certain imagery will attract you more than others, so take note of any color patterns you see popping up in the content you save. For example, if you’re a bathing suit company your Pinterest mood board might have photos of the beach, palm trees, picnic scenes, pool parties, and sunsets. Start saving Pins that inspire you or are relevant to your brand to a Pinterest board. For example, a happy-go-lucky children’s daycare might not want to have a completely dark and dreary feed.Ĭhoosing your Instagram page colors can be tricky, but the following tips can help: Make sure your brand colors help shape your overall brand voice. Even if the content isn’t identical from post to post, a uniform color palette is naturally pleasing to the eye and will bring your page together.Ĭonsumers judge a brand within 90 seconds of seeing it for the first time - and up to 90 percent of this judgement is based on color. Once you start doing this, you’ll notice how cohesive your Instagram page starts to look. This doesn’t have to be obvious, but rather a certain tone or color family to stick to. Once you’ve picked your colors, incorporate them into your content. If you already have a website, logo, and a presence on other social networks, use your pre-established brand colors. There are many ways to use the power of color to develop your Instagram aesthetic. Making the right color decisions for your Instagram posts can actually impact your bottom line. Not only that, but color increases brand recognition by 80%. Research finds that color influences consumer buying decisions by around 85%. Does your brand like to keep things casual and fun? Or minimalist and cool? Do you use a conversational tone with the occasional swear word thrown in? Or are you formal and composed? These questions can all help establish the type of ‘feel’ you’re going for.Ĭolor is the single most important thing when it comes to creating a unique Instagram aesthetic for your brand. What’s your vibe? This might sound like a new-age skater dude kind of question, but it’s important to consider.It doesn’t need to be in-your-face, but can show up through color choices (more on that later), content subjects, and any messaging that’s shared through stylized text posts. If you’re a hiking supplies company that thrives on nature and sustainable clothing, for example, your brand’s Instagram page will reflect these values. What are your core values? Different brands have different priorities that inform their overall look and feel on Instagram.A luxury pet clothing store in Beverly Hills will have a different audience than a Portland skateboard shop. Who is your target audience? When you understand who your content is trying to speak to, developing your brand’s aesthetic becomes second-nature.Here’s a list of questions to help guide you through this process: You might have begun this process already with your website, logo, or bricks and mortar location, but you’ll need to translate your brand over to Instagram in a way that makes sense to your audience. This makes defining your brand a crucial first step. Without clicking on a single post, your Instagram aesthetic gives your audience a sense of who you are and what makes your brand stand out.
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How to create a unique and cohesive Instagram aesthetic Step 1.
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